Is Your Press Room Costing You Coverage?
A senior editorial eye on your online media center — and a clear action plan to fix what’s working against you.
Travel writers are researching your destination or property right now.
They need photos. They need facts. They need someone to call.
If your press room makes any of that difficult — or if you don’t have one at all — many of them will simply move on to a property that does.
Not because they don’t want to cover you. Because deadlines don’t wait.
What a journalist actually sees when they visit your press room
I’ve spent 35 years working all three sides of the travel media equation — as a publicist, as a travel journalist and editor published in Lonely Planet, Fodor’s, Southern Living, and Saveur, and as a traveler.
That means when I look at your press room, I’m not seeing it as a marketer.
I’m seeing it as the writer who just got an assignment and has 48 hours to file.
I’m seeing it as the editor who needs to verify a fact at 10pm.
I’m seeing it as the PR professional who knows exactly what a media center should — and shouldn’t — contain.
Most press rooms fail the journalist test. Yours may too. The good news is that the fixes are often faster and simpler than you’d expect.
The Press Room Review
A fixed-scope, fixed-fee assessment of your online media presence — with a prioritized action plan written from the journalist’s perspective.
Here’s what you get:
- A thorough review of your existing press room (or an honest assessment of what you’re missing if you don’t have one yet) evaluated against 24 criteria across five categories: core content, photography and visual assets, contacts and people, user experience, and media response protocol.
- A written report — two to three pages — with specific findings ranked by impact, written in plain language your whole team can act on.
- A 45-minute video call to walk through the findings together, answer questions, and talk through next steps.
Investment: $350
This is right for you if…
- You’re a destination marketing organization, hotel, resort, attraction, or tourism board that wants more media coverage — and suspects your press room may be part of the problem
- You’ve invested in press trips, media outreach, or PR agency relationships but aren’t seeing the editorial results you expected
- You’re building or rebuilding your press room and want an expert set of eyes before you launch
- You’ve never had a journalist tell you honestly what they think when they land on your media page
This probably isn’t for you if…
You’re looking for a general marketing audit or social media strategy. The Press Room Review is specifically focused on your media relations infrastructure and how working journalists experience it.
Your press room is often the first thing a travel writer sees when she’s considering whether to include you in a story.
Make it work for you.
→ Book Your Press Room Review — $350
After booking, you’ll receive a short intake form asking for your website URL and a brief description of your current media relations situation. Your written report will be delivered within five business days, followed by your 45-minute call.
Questions before booking? Contact me
If you’re ready to build a media strategy that actually gets coverage — not just activity — I offer retainer consulting for hotels, DMOs, and tourism brands. → See how we can work together.