Public relations strategist for travel, cannabis, and wellness
I’m an independent PR practitioner with 35 years of experience helping lifestyle companies and brands get noticed. Successful publicity comes down to three things: the strategy, the contacts, and the quality of the writing. But at the end of the day, these results have to translate to the bottom line which is where a solid strategy comes in. I’ve worked with large hospitality companies to open luxury resorts, small artisan food manufacturers to increase sales, wine- and spirits-makers to introduce new products, national entertainment venues to increase attendance, and cannabis brands to establish category leadership. As an independent entity, I offer curated services that are affordable and customized to meet each client’s needs and budget.
- Publicity for B2B and B2C across a range of media including health, lifestyle, business, finance, culture, niche
- Thought leadership for company principals in key business and industry press
- LinkedIn strategy for thought leadership
- Content for websites and social media